With a directive to find a new advertising campaign, I came up with Smart Balance's Tagline "Smart Move" and several corresponding marketing ideas.
Needing to express complicated concepts while educating on an entirely new product, I wrote digestible and compelling copy for illiya.com
Tasked with creating a new website from scratch, I wrote the copy for JLKuze.com. This included taglines, item descriptions, artist bio, and more.
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